Friday, February 24, 2012

I'm grateful to those who have read my words, and especially to those who have identified themselves and attached photos.  I would like it if you send comments and we could have a dialogue on topics that interst you.
Here's my latest under the topic of ANNOYANCES.  I receive a letter from ATT telling me to take my 2G cell phone to one of their company owned stores for  a free upgrade, due to their upgrading to signals that 2G can't handle.  I am entitld to a new 3G phone at no cost and with no contract.  There are 12 ATT stores within 2 miles of my house, but only 2 are company owned.  The others can do the same the service but require a new 2 Year contract.  Of course, I go to a company owned store.  After an hour, I leave. Why?  No extra sales personnel to handle the rush that the company knew was coming, all the replacement phones were gone by 10:30AM.  The estimated waiting time was 3 hours. Thank you ATT for the FREE upgrade!!

For those of you that are financially oriented, look up the ATT Balance Sheet and see how many $Billions they value GOODWILL at.  A lesson for those who plan to go into their own business.  Be careful that as you grow you don't lose sight of the details.   It happened to Apple and they had to bring Steve Jobs back. It happened at Starbucks and the founder had to come back to save the company.

Never mistreat your employees or forget that they are your connection to the customer, even if they work out of sight or in a factory.  Keep the employee fairly and keep them happy.  It will always pay dividends in quality and customer satisfaction.

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